About
Sixty of Israel’s leading celebrities and government leaders were recruited to generate awareness about post traumatic (PTSD) wounded soldiers. This exhibit, created by Yaarit Shoshan, first opened in October 2020 at the MUZA Eretz Israel Museum in Tel Aviv. The exhibit was next displayed at the Tel Aviv Port in May 2022, where it remained open to the public for three weeks, was widely covered by the national television channels, and was featured in major print publications and on social media.
Itzik Saidian was pictured in the original exhibition in 2020, well prior to his self-immolation and hospitalization, and was again photographed in June 2022. Itzik's heroic and tragic struggle is known to all Israelis. Sadly his pain is now visible for all to see and can no longer be ignored. We owe it to these heroes, and to their parents, siblings, and children to fight for their rights.
This art exhibition about Israeli soldiers suffering from PTSD was created to generate awareness and create political pressure needed to effectively lobby Israel's Knesset (parliament) to reform veterans' legal rights. We are also recruiting Israeli businesses to generate employment opportunities for combat veterans suffering from PTSD.
SOS
FOUNDERS
Ofer Yannay
Ofer Yannay is a philanthropist and the chairman, founder, and controlling shareholder of Nofar Energy, a rapidly growing company listed on the Tel Aviv Stock Exchange which is engaged in the development and operation of clean energy production and storage facilities. It has operations in Israel, Europe, and the USA.
Yaarit Shoshan
Yarit Shoshan, founder of SOS, is the driving force behind this exhibition. Yaarit is a social activist who leverages her decades of experience in advertising and media to draw attention to some of the most difficult and pressing issues in Israel, and is working to create change for a better society. Founder of the advertising agency, THE BRAND HOUSE.
